januar 2014 Monthly archive

Smarte brugergrænseflader tiltrækker folk og fæ… og gør deres liv lidt bedre. Den 3. februar slipper Facebook en ny app løs, som giver dig mulighed for at dele dine historier på den bedst mulige måde – det bliver spændende at se om “Paper” virker… og får hurtigt fat i os alle.

God weekend!

Kærlighed fra
addLemon teamet

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We feel inspired.

Michael Wolff is one of the leading designers and perhaps a father of 20th century.  His ideas stand behind big brands such as Volkswagen, Sony Ericson, Mercedes-Benz and etc.

What is branding? Why design is important? And what experience it brings into our lives?

Spare 6 minute of your precious time to watch this video. Find out the answers that might transform your mind.

Have a nice weekend!



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Giedre Bucyte

My name is Giedre, for the next 3 month I’m an intern at addLemon.

The background:

I’m from Lithuania and for the past 7 years had been living in various places such as London and Berlin. As you might guess there are a lot more stories behind it.
And here I’m in Copenhagen studying multimedia design and communication at CPH Business and exploring Danish lifestyle and culture.

What I love the most about Copenhagen?

Well definitely not the weather. I enjoy meeting new people, Danish design, cycling and pastries.

See more of addLemon work on our website…

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More and more metropolis cities fight with pollution. Air pollution, noise pollution… and visual pollution.
The major of São Paulo felt that everything was going out of hands with that and decided to do something about it. His solution might seem drastic for most: He outlawed outdoor advertisement in September 2007. Billboards, shop signs and posters were banned from this town!

After all the billboard have been taken off, the advertisement on delivery truck were painted off the city of São Paulo was visible again – and 70% of the residents in the city appreciated this change.

The people who were more upset about this change were in the advertisement industry – and they had to find out how to adapt.
Advertisement became subtler in the city and buildings became colourful – painted in the colour of the brand itself, without showing a specific logo.

For the small business it was surely a game changer, since word of mouth became more relevant than having the money to pay for a huge billboard at the high way exit. The residents itself appreciate that the service levels in the shops increased dramatically.

São Paulo can give us an example on how to make advertisement less polluting and more sustainable.
An example we can maybe already today adapt to, so that we don’t suffocate our cities with visual pollution and take our responsibility as graphic designers and advertisement agencies.

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