Grafisk design

Hej! Mit navn er Anne Louise, og jeg er praktikant hos addLemon indtil april!

Her er 5 facts om mig:

-   Jeg læser multimedia design på KEA (Københavns Erhvervsakademi)
–   Min største drøm er at arbejde som grafisk designer – (og at tage på roadtrip i USA)
–  Jeg er 23 år og har boet halvdelen af mit liv i Nottingham.
–  Den bedste rejse jeg nogensinde har været på, var da jeg backpackede i Sydøstasien.
-  Jeg hader vinter, regn og kulde.




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We feel inspired.

Michael Wolff is one of the leading designers and perhaps a father of 20th century.  His ideas stand behind big brands such as Volkswagen, Sony Ericson, Mercedes-Benz and etc.

What is branding? Why design is important? And what experience it brings into our lives?

Spare 6 minute of your precious time to watch this video. Find out the answers that might transform your mind.

Have a nice weekend!



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Så blev det også jul på bureauet i år.
Tak til vores kunder, samarbejdspartnere og venner for et spændende og sjovt reklameår.
Vi glæder os til at være kreative sammen med jer i hele 2014.

God jul fra Nathalie, Jakob, Giedre og Søren

Jul på Grønningen

Vi laver utraditionel reklame baseret på gode idéer, planlægning og lækkert design.

Grafik, kultur og en fascination af det unikke holder os på forkant – og altid på sporet – både fagligt og socialt.


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Death by Train is a far too common problem in our modern days of transportation methods.
In Germany this is such a big problem, that every train driver knows, he has to expect to run over at least 2 people in their entire career – they do have a sanatorium specifically for traumatized train drivers.

This is a serious problem! To prevent things like that to happen there are different methods. Some countries decide for example to make a clear separation between train and passengers on the platforms by sliding doors. Effective, but very expensive.

Melbourne Metro Systems is facing this problem as well and they knew they needed to do something.
The Melbourne based advertisement agency McCann found a way to get safety messages to those people who usually don’t want to listen to them.

In November 2012 the award-winning public service campaign “Dumb Ways to Die ” was launched – and shortly after it got viral, with over 28 million YouTube hits in the first week. The success was surprising for everyone. The outdoor posters became collectors items and in May 2013 they launched and iPhone & iPad app.

The campaign itself addresses not only “Dumb Ways to Die” on train stations/ rails, but creates also awareness of the danger of poking a grizzly with a stick or the consequences of using your private parts as piranha bait…

In general the campaign reminds a bit of Happy Tree Friends but without the annoying highly repetitive tune.

In the end “Dumb Ways to Die” is so far the most shared public service campaign in history and according to Melbourne Metro trains, the campaign contributed to a more than 30% reduction in “near-miss” accidents. A success through and through! Thumbs up Melbourne Metro & McCann!

For the rest of you enjoy – and don’t forget to pledge to stay safe around trains.

dumbways_grizzly dumbways1_fire dumbways2_space dumbways7_toaster dumbways6_rattlesnake dumbways5_piranha dumbways4_moose dumbways3_kidney

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John Mayer’s album “Born & Raised” er ikke “bare” et album. Denne lille video viser hvorfor!… ENJOY!

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Since the app “Byvejret”, version 2.0, came out, with all the weather information needed, it became my favorite weather app. Mainly because of it’s simplicity and the gorgeous weather icons. Being located in Scandinavia, for me, it’s main competitor was – however knowing the weather data comes from the same database, it was easy to shift.

While the app was developed in Denmark by Woerk, the icons are actually a freebie from South Africa! The south african designer Adam Whitcroft is the genious brain behind the Climacons pictographs. Which I felt need a bit of honoring!

Check out the full set of climatic pictographs he designed!


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En side jeg har brugt meget da jeg gik på skolen, er en side der giver en
masse fede og kreative idéer/inspiration til både designere og udviklere.

Tjek den ud og god fornøjelse !

Skærmbillede 2013-01-23 kl. 16.12.25

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Svensk kunstner og grafiker Viktor Hertz har givet en række kendte logoer et twist. Med en kraftig snert af ironi, viser han logoet som det måske burde se ud. Jeg har taget nogle af de bedste – der er flere der er ret godt tænkt. Se selv.

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Forrige indlæg burde måske også være på denne liste over 50 grunde til ikke at date en grafisk designer

1. They are very weird people.
2. There are billions of them in the world, like colors on the screen of your computer.
3. They will analyse conversations in layers.
4. You will spend the day assembling furniture from IKEA.
5. They drink and eat all kinds of weird shit just because they like the packaging.
6. They hate each other.
7. You’ll come out the last out of the movies because you have to see the full list of credits.
8. They cant change a light bulb or without making a sketch.
9. They fuck up all the tables with their cutters.
10. They rather study the paisley pattern on your outfit than listen to what you have to say.
11. They will fill your house with magazines and whatever is out there that has drawings.
12. You never know if it is really an original or a copy.
13. They make collages with your photos.
14. They do not know how to add and subtract, they just understand letters.
15. They idolize people who nobody knows and speak of them as if they were his colleagues.
16. They take pictures almost daily and all are cut in weird shapes.
17. They ask your opinion about everything but  they do whatever they want.
18. Everything is left justified, right or center unless they arrive late.
19. They hate Comic Sans with the same passion they love Helvetica.
20. They use iPhone for everything, because everyone has one.
21. You can not decorate the house without consulting them.
22. They steal street signs.
23. Always carry their hands painted with something.
24. They buy dolls unfinished for them to paint.
25. Everything becomes something other than what it really is: cards as tickets, cards as …
26. When arguing, you will be nicknamed like the OSX spinning wheel (not affectionately)
27. Do not know how to dress without consulting the Pantone book.
28. They hate Excel.
29. They read comics.
30. They want to save the world only with a poster.
31. You will spend the day brainstorming.
32. On vacation they will take you to countries that you do not know exist and have no beach.
33. Museums are their second home.
34. They know more positions than the Kamasutra.
35. They can’t go to a restaurant without secretly critiquing the menu design.
36. They listen to music you have never heard of.
37. They can´t cook a normal dish, they always have to experiment with new ingredients.
38. They read rare books: stories of children, Semiotics …
39. When you are going to tell you something, everyone has read it in their facebook and twitter.
40. They have own iPods before you knew they existed.
41. The orgasm they remember is when they heard that Adobe was acquiring Macromedia.
42. They have their own shops just for them and there are the most expensive in the city.
43. They want to spend all the money in the Apple Store.
44. You will never understand their gifts.
45. They see ordinary objects and laugh.
46. You wake up in the middle of the night hearim them screaming “When is the deadline?”
47. They see CMYK and RGB like Neo sees the Matrix.
48. They dream of the day nobody will make a single change to their designs.
49. They rather pay for a font than for a special birthday gift.
50. They are always sleepy because they work 24/7.




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addLemon nytårshilsen 2011

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