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kommunikation med et twist

Så er det endnu engang blevet den tid på året, hvor sommeren må vige til fordel for efteråret.
Det er nok de færreste, der ser frem til en lang periode med regn og gråvejr, hvor man ikke længere har den store lyst til at færdes alt for meget udendørs. Dette er blandt andet noget der rammer de danske skateboardere, der i sommermånederne er flittige brugere af Fælledparkens populære skatepark.

Efteråret betyder som regel store mængder af regn, hvilket gør det ret svært at stå på skateboard udendørs.
Men heldigvis har København også en indendørs skatepark, kaldet Copenhagen Skatepark.
For at gøre opmærksom på deres tørre alternativ til Fælledparken, fik de lavet en simpel og kreativ løsning, der blev placeret ved vandpytter i parken og derved fremhævede fordelen ved en indendørs skatepark, samtidig med deres budskab kom ud til den relevante målgruppe, nemlig skaterne.

Kampagnen er lavet af den super dygtige Mikkel Møller.

Jeg er ret vild med den her løsning, da den er super enkel men stadig formår at benytte sit element på en original måde.

Copenhagen Skatepark

Men heldigvis har København også en indendørs skatepark, kaldet Copenhagen Skatepark.

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Death by Train is a far too common problem in our modern days of transportation methods.
In Germany this is such a big problem, that every train driver knows, he has to expect to run over at least 2 people in their entire career – they do have a sanatorium specifically for traumatized train drivers.

This is a serious problem! To prevent things like that to happen there are different methods. Some countries decide for example to make a clear separation between train and passengers on the platforms by sliding doors. Effective, but very expensive.

Melbourne Metro Systems is facing this problem as well and they knew they needed to do something.
The Melbourne based advertisement agency McCann found a way to get safety messages to those people who usually don’t want to listen to them.

In November 2012 the award-winning public service campaign “Dumb Ways to Die ” was launched – and shortly after it got viral, with over 28 million YouTube hits in the first week. The success was surprising for everyone. The outdoor posters became collectors items and in May 2013 they launched and iPhone & iPad app.

The campaign itself addresses not only “Dumb Ways to Die” on train stations/ rails, but creates also awareness of the danger of poking a grizzly with a stick or the consequences of using your private parts as piranha bait…

In general the campaign reminds a bit of Happy Tree Friends but without the annoying highly repetitive tune.

In the end “Dumb Ways to Die” is so far the most shared public service campaign in history and according to Melbourne Metro trains, the campaign contributed to a more than 30% reduction in “near-miss” accidents. A success through and through! Thumbs up Melbourne Metro & McCann!

For the rest of you enjoy – and don’t forget to pledge to stay safe around trains.

dumbways_grizzly dumbways1_fire dumbways2_space dumbways7_toaster dumbways6_rattlesnake dumbways5_piranha dumbways4_moose dumbways3_kidney

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Big news from the Google Headquarters were released yesterday: The launch of Google Nose Beta!

What Google Nose Beta is? A new smell-database attached to the Google Search which allows you to search for smells! If you are curious how a wet dog smells, or what the smell of grandma’s closet was – Google Nose!
Curious? Check out their video:

Oh – did I mention it was April 1st yesterday? =)
Well pranked, Google!

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QR codes made of the black and white stones covers a sidewalk near the beach in Rio de Janeiro, Brazil, Friday, Jan. 25, 2013.

The QR codes are being placed at tourist spots which can be scanned with a mobile device for information about the site.

Locals — used to giving visitors directions — also approved the novelty, since Rio doesn’t always have information for those who don’t know the city. It’s something the city needs, that it’s been lacking.

Well done Rio – a QR code sure doesn’t look that bad when made out of stone!

Rios new QR codes

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Svensk kunstner og grafiker Viktor Hertz har givet en række kendte logoer et twist. Med en kraftig snert af ironi, viser han logoet som det måske burde se ud. Jeg har taget nogle af de bedste – der er flere der er ret godt tænkt. Se selv.

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