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Hej! Mit navn er Anne Louise, og jeg er praktikant hos addLemon indtil april!

Her er 5 facts om mig:

-   Jeg læser multimedia design på KEA (Københavns Erhvervsakademi)
–   Min største drøm er at arbejde som grafisk designer – (og at tage på roadtrip i USA)
–  Jeg er 23 år og har boet halvdelen af mit liv i Nottingham.
–  Den bedste rejse jeg nogensinde har været på, var da jeg backpackede i Sydøstasien.
-  Jeg hader vinter, regn og kulde.

 

 

 

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Efter 3 år væk fra The Voice i Danmark, så blev vi i foråret spurgt om vi igen ville lave det grafiske koncept for The Voice sensommerkoncert i Tivoli – The Voice 13.

Det er 5-6 gang vi skaber det grafiske univers for denne koncert, og det er hver gang en spændende/god udfordring at arbejde med.

I mandags tog vi derind i flok – spiste pizza & is, var i himmelskibet, minglede med 30.000 unge – og hørte musik.
Det var en god aften i den gamle have.

addLemon the-voice13

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Death by Train is a far too common problem in our modern days of transportation methods.
In Germany this is such a big problem, that every train driver knows, he has to expect to run over at least 2 people in their entire career – they do have a sanatorium specifically for traumatized train drivers.

This is a serious problem! To prevent things like that to happen there are different methods. Some countries decide for example to make a clear separation between train and passengers on the platforms by sliding doors. Effective, but very expensive.

Melbourne Metro Systems is facing this problem as well and they knew they needed to do something.
The Melbourne based advertisement agency McCann found a way to get safety messages to those people who usually don’t want to listen to them.

In November 2012 the award-winning public service campaign “Dumb Ways to Die ” was launched – and shortly after it got viral, with over 28 million YouTube hits in the first week. The success was surprising for everyone. The outdoor posters became collectors items and in May 2013 they launched and iPhone & iPad app.

The campaign itself addresses not only “Dumb Ways to Die” on train stations/ rails, but creates also awareness of the danger of poking a grizzly with a stick or the consequences of using your private parts as piranha bait…

In general the campaign reminds a bit of Happy Tree Friends but without the annoying highly repetitive tune.

In the end “Dumb Ways to Die” is so far the most shared public service campaign in history and according to Melbourne Metro trains, the campaign contributed to a more than 30% reduction in “near-miss” accidents. A success through and through! Thumbs up Melbourne Metro & McCann!

For the rest of you enjoy – and don’t forget to pledge to stay safe around trains.

dumbways_grizzly dumbways1_fire dumbways2_space dumbways7_toaster dumbways6_rattlesnake dumbways5_piranha dumbways4_moose dumbways3_kidney

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Først var det Zupa Rec og nu er det Lyhne Co der har fræk legestue… sjovt.

 

seks_om_dagen-til_top

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en lille kreativ film med den kendte dominoeffekt – dog på et professionelt niveau. Enjoy!

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Big news from the Google Headquarters were released yesterday: The launch of Google Nose Beta!

What Google Nose Beta is? A new smell-database attached to the Google Search which allows you to search for smells! If you are curious how a wet dog smells, or what the smell of grandma’s closet was – Google Nose!
Curious? Check out their video:

Oh – did I mention it was April 1st yesterday? =)
Well pranked, Google!

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St. Patricks day is around the corner and what better time is there to show one of the best ads from last year – the Guinness St. Patricks Day ad.

Enjoy some textbook herding, excellent sportsmanship and don’t forget to round up for mates a Guinness on St. Paddys day!

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Hmm tja.. Hvis man har en flok håndværkere som ikke ved, hvad de skal bruge dagen på – hvorfor så ikke lave et “live ur” ud af træbjælker??

http://iprl.wz.cz/

 

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